Monetization Tools and Solutions
The DAVE Advertising Network powers video and banner advertising for some of the most powerful entertainment brands and affinity community and video sites on the Internet today offering a wealth of “advertiser-friendly” sponsorship and advertising opportunities. With such powerful brands as Price is Right, Deal or No Deal and Reality.TV, advertisers can rest assured their brand will be associated with sites that are brand and copyright friendly. And because all these sites are powered by DAVE’s S.O.C.I.A.L. Platform, the DAVE Advertising Network offers a much higher level of targeting and tracking offering better results and a higher ROI. Through the DAVE Advertising Network, advertisers can reach millions of well qualified users across an array of sites through one management point.
Advertising Engine, an advertising platform that provides for the target insertion and delivery of video and banner advertising utilizing proprietary, patent-pending targeting algorithms including contextual relevancy matching and user profiling. The Ad Engine includes an Advertising Campaign Manager (ACM) for efficient campaign deployment and management by advertisers as well as a comprehensive metrics and measurement backend to effectively track ROI for any given campaign.
E-Commerce Engine, an multi-platform e-commerce and payment platform that allows users to pay and receive content on multiple devices and multiple networks utilizing the same account. Robust in design, this engine supports customizable business rules such as: view once, try and buy, rental, subscription, stream only, download, etc.
Integrated Back Office, a backend administration manager that includes username and password management, user membership management, content management, content ratings, and billing. Together, this suite of products combines to build a comprehensive content publishing, distribution, socialization, promotion and monetization platform that enables Brands and content owners to deliver an immersive, interactive entertainment experience to their viewers and fans.
Advertising Insertion Engines
Advertising conforms to IAB standards.
Video Ads
- Pre-roll
- Post-roll
- Companion banner capable
Banner Ads
- 728x90 Leaderboard
- 468x60 Full Banner
- 160x600 Skyscraper
- 300x250 Rectangle
- 180x150 Rectangle
Text Ads
Market Opportunity
The market is being rapidly conditioned to understand and accept social networking, video sharing, blogging, RSS and other technologies as new forms of communication and information access. These tools are becoming daily aspects of our personal and professional lives and this trend is evident with the rapid rise and growth of sites such as MySpace, YouTube, FaceBook and others. Today, news and information sources are not limited to those with major media credentials, but people with an Internet connection. These are the new sources of “expert opinions” that are embraced or rejected by their online peers and readers.
Millions of consumers are now engaging in real-time conversations that influence markets, brand perception, and products, whether companies choose to participate in them or not. Rather than relying on traditional methods via e-mail, e-letters and static websites, which, at best, foster a one-to-one dialogue. Early-adopter businesses are using these technologies to better communicate with customers, harness customer feedback, and increase customer loyalty – all which impact the bottom line and win over competition.
The current state of the market may be characterized by the following factors:
- Broadband Penetration Increasing
- Increasing Popularity of Online Video
- Proliferation of User-Generated Content
- Phenomenal Growth of Blogging
- Popularity of Online Social Networks
- Increase of Content Syndication and Aggregation from the Internet
- Rapid Growth of Online Advertising
The market and people are being conditioned in several ways to understand and accept social networking, video sharing, blogging, and other new forms of communication and information access. Today sources of news and information are not limited to those with major media credentials, but people with a PC who hold relevant experience and knowledge. These are the new sources of “expert opinions” embraced or rejected by their online peers and readers. This is the new media environment and world that is creating the “DAVE Networks opportunity.”
What has been missing is a unified platform targeted for Brands that allows them to take advantage of these market dynamics. DAVE Networks is uniquely positioned to provide a comprehensive solution for this purpose. By integrating video sharing, social networking, blog and video blog publishing and other web services onto a single, open platform, we enable Brands to engage community members who are transparent to each other in a much more satisfying, many-to-many public dialogue. Our platform is the first convergence of the technologies that, when combined, create a powerful communications platform for company, media brands, and individuals alike.